> ## Documentation Index
> Fetch the complete documentation index at: https://docs.usertour.io/llms.txt
> Use this file to discover all available pages before exploring further.

# Events

> Track custom product events for users and companies in Usertour

Events let you record meaningful product actions from your application and use them in analytics, segmentation, and conditions.

A tracked event is always associated with the current user. If the user has also been associated with a company through [`group()`](/developers/usertourjs-reference/companies/company), the event can also be associated with that company.

Typical use cases include:

* Measuring product adoption
* Triggering flows or checklists based on behavior
* Building segments from user actions
* Recording milestone actions like `project_created` or `subscription_upgraded`

## Available methods

* [`track()`](/developers/usertourjs-reference/events/track) records a custom event for the current user, with optional event attributes and tracking options.