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Events let you record meaningful product actions from your application and use them in analytics, segmentation, and conditions. A tracked event is always associated with the current user. If the user has also been associated with a company through group(), the event can also be associated with that company. Typical use cases include:
  • Measuring product adoption
  • Triggering flows or checklists based on behavior
  • Building segments from user actions
  • Recording milestone actions like project_created or subscription_upgraded

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Available methods

  • track() records a custom event for the current user, with optional event attributes and tracking options.