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Understanding Flow Performance

Want to know how your flows are performing? The Analytics tab gives you a clear picture of user engagement and flow effectiveness.

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Key Metrics

  • Unique Views: How many different users have seen your flow
  • Total Views: The total number of times your flow has been viewed (including repeat views)
  • Completion Rate: The percentage of users who finish the entire flow

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Step-by-Step Analysis

The Step Funnel shows you exactly where users might be dropping off or getting stuck:

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What to Look For

  • Unique Views: How many users reached each step
  • View Rate: The percentage of users who saw each step
  • Funnel Shape:
    • A perfect funnel (wider at top, narrower at bottom) means users are progressing naturally
    • Sudden drops indicate potential issues
    • Branching flows may show different patterns

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Improving Your Flow

If you notice a steep drop after a particular step:
  • Review the step’s content
  • Check for technical issues
  • Consider simplifying the flow
  • Make the content more engaging
Note: For flows with branching paths or skippable steps, the funnel might not look traditional, as some users might skip ahead or take different paths.

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Recent User Sessions

Every time a user starts your flow, it creates a new session. The Recent Sessions list shows you who’s been using your flow lately:

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Session Details

  • Click a user’s name to view their profile
  • Click the horizontal dots (⋯) on the right to view detailed session information
  • Track current progress
  • See completion status
  • Monitor current step

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What You Can Learn

  • Which users are engaging with your flow
  • How far they’re getting
  • Where they’re dropping off
  • Whether they’re completing or dismissing the flow
Pro tip: Use this data to identify patterns and make informed decisions about improving your flows.